New Video Coming This Week!

Before you get your hopes up, no. It's not the Painted Lady. But while you're eagerly awaiting the release of SCWS' big ambitious extravaganza, we do have some smaller projects coming down the pipeline.

There comes a time in every small production companies life when you start making videos for contests. It makes money, gives you free publicity if you win, and sometimes there's some added fun bonuses as well. Well this month, with our numbers growing, we decided to enter two contests. For the sake of surprising (or teasing, depending on how you look at it) you guys, we're only going to discuss one, that we hinted at on a Facebook post last night. That's right, the infamous Crack Track, a music video for Flesruoy Llik's own Red.

 We have an interesting relationship with New Cult Records, having done their first music video, as well as their album artwork. For the Crack Track, we have a music video that we will be releasing as part of the Funk Volume Don't Fu[$]k up our Beats Contest. The winner of this contest get's a shiny 2500$ prize, and a chance to open up at a future Funk Volume concert.

 Like most of our small music video projects, we used this as an experiment in a specific area of production. Last time it was color grading, this time it's chroma key. Practically every shot of this production was shot on green screen.

You might wonder why this is necessary, given that the entire video is shot outside, has an average backplate and...

Oh. Yea, there's an army of guys in hoodies behind Red. This was a simple little trick, shooting our hooded  guy multiple times, in different positions, not moving the camera at all. We did this from several angles, then replaced him with Red, in front of our green screen. This is then composited approximately a bajillion times.

After the video launches, it will have a little over a week to get 250 votes from you awesome fans out there, in order to qualify for the final round. So we are depending on you guys!

The Crack Track goes live, this weekend! Be sure to check back here, or the facebook/twitter/etc for updates, and more announcements!

UPDATE!

Red's video is now live, and can be seen here. Voting begins tomorrow, March 11th.